Don’t get BrandJacked: Confirming your corporate Twitter account | Jeremiah
From Web Strategy by Jeremiah:
A few months ago, many (myself included) were fooled by a brandjacking of “Janet” from Exxon Mobile, (see examples of others brands who were punk’d) who in reality wasn’t who she said she was. I’ve also heard from other brands that name squatters were taking corporate names and registering them, and some are saying negative things. Slow brands are often behind, and as a result have to deal with cleanup.
This entry was posted on December 5, 2008 at 11:59 pm and is filed under Advertising, Marketing, Social networking, Twitter. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.
